Many party goers who are teetotalers miss the fun because most of the beverages and cocktails contain spirits. But it does not take long for marketing genius to fill in the gap. They are marketed as spirits in spite of being devoid of alcohol the reason being they are similar in taste and flavor of gin and other hard drinks.
As far as versatility and variation in style these products match the best in the industry. They are therefore often used in cocktails and fruit based punches for celebrations and parties. A boutique distillery in Estonia is distilling hand crafted gin and tonic. It diversified into non alcoholic beverages and is planning a wide range of such produce. These are also hot for sale in countries where liquor production and consumption is banned.