Many party goers who are teetotalers miss the fun because most of the beverages and cocktails contain spirits. But it does not take long for marketing genius to fill in the gap. They are marketed as spirits in spite of being devoid of alcohol the reason being they are similar in taste and flavor of gin and other hard drinks.
As far as versatility and variation in style these products match the best in the industry. They are therefore often used in cocktails and fruit based punches for celebrations and parties. A boutique distillery in Estonia is distilling hand crafted gin and tonic. It diversified into non alcoholic beverages and is planning a wide range of such produce. These are also hot for sale in countries where liquor production and consumption is banned.
Comments
Yes the product is from Estonia nothing to do with India. I often write as digital marketer. Thanks for the comment!
pateluday, Thank you for the practical information and the product.
Does a French name help sell a product in and outside Pondicherry, India?
The Lahhentagge site indicates that Flâneur is produced on the ancient Viking island of Saaremaa, from which local flâneurs idled, loafed, loitered and wandered. It also shows a female counterpart in Flâneuse!
Yes proper awareness about possible negative of such drinks should be printed on the label. But since they do not contain alcohol that is a big benefit. The products are advertised and sold as non alco hence there can be no delusion. Suitability for children should be kept in mind and they should be informed about harmful effect of spirits so they grow up aware.
These drinks serve multiple purposes, but are not without problems. If children are exposed to them without being told they can lead to alcoholism later in life. I also wonder how many would act as though intoxicated if they consumed such drinks with the belief the drink contained alcohol. The mind can respond to a mere belief of intoxication if one really believes it is so.