Jim Kor, of Kor Ecologic Inc, a design company in Winnepeg, Manitoba, has a vision: to create a fuel efficient car that will be environmentally responsible from its construction through its years of operation. Unlike the cars produced by major automotive companies, Kor Ecologic's car, called the Urbee, is made to last for 30 years before it will break down.
This is not a concept unknown to the big car companies. It is just that the major companies build obsolescence into their designs so that you will need to buy a new car every few years. In other words, poor workmanship is good for business. If a car lasts for 30 years, how will the auto industry make a profit? If a car can get 100 miles per gallon, how will the oil companies make a profit?
Years ago talking about these ideas made a person seem like a radical. Today the evidence is clear: the banks and major corporations display outrageous greed while the average person is expected to foot the bill. As an added slap in the face, this state of affairs comes at the same time those ordinary people have their homes foreclosed and jobs lost.
We now have an environment more conducive to recognizing and admitting the truth. Because the big companies are not willing to take on the problems of the day and find solutions that work for ordinary folk, the smaller guys are stepping in to do the job.
The Urbee, a fuel efficient, durable, cool-looking car is the result of that type of innovation.