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Article

What NOT to write in your online profile

These tips will help you write online profiles that are taken seriously by your visitors. Avoid creating a bad first impression and turning away your hard-earned traffic.

So, you're a guru, eh?

(yawn)

GuruNever ever write the word guru in your online profile. Never. Ever.

I see "guru"...I think sales funnel.

I see "ninja"...I think moron.

Frankly, I've met too many "gurus" in my life who couldn't do a thing for me. And I'm sure I'm not alone with that experience.

Gurus belong into ashrams...not profiles. Besides, calling yourself a guru is so 2006.

And ninjas go into turtle soup.

By the way, "goo-roo" is also the call of doves, right before they get ready to drop something...

So, you are unique?

Aren't we all?

unique online profileEvery single one of us gadzillion menschlings is unique. That's just the way it is. So, why are you pointing it out, again?

Are you, like, especially unique?

An outcast?

Oh.

Then join us and become a little more regular.

It'll help with shrinking your head a bit.

Don't tell us that you are unique - show us how.

So, you're an authority?

Or even an expert?

online authorityUm...okay.

Know why Mr.Gatti's call their pizza the "best in town"? Hint: Because it's not.

In fact, know why some folks call themselves "gurus"? You guessed it.

The point is: If you have to say that you are powerful, or something...you're probably not.

Prove your authority by sharing highly useful content. Give freely of your knowledge and expertise, and don't hold back. Be kind, helpful and communicative.

Be that authority.

So, you are passionate about helping others reach their full potential in life?

Honestly?

unique online profileWhen I read the title sentence in an online profil I think: You are passionate about helping yourself to reach your full potential as internet marketer, right?

I can understand being passionate about helping others...with their coding questions, or how to keyword-optimize a blog post, or how to run a marketing campaign for a small business...

I actually feel it myself. It's a lot of fun!

But should it be your primary "store sign" in your online profile?

Perhaps not.

Generosity is all about action, not self-promotion.

What else does not belong in an online profile?

My little article above was inspired by a very interesting blog post by Jeff Haden:

8 Words That Should Never Appear In Your Twitter Bio

Check it out for Jeff's comments on...

  • Workaholic
  • Strategist
  • Serial Entrepreneur
  • Technologist
  • Passion
  • Authority
  • Unique
  • Guru

Updated May 25, 2011

Can you think of any other bad words for an online profile? Please share them here...

DerdriuMarrinerNov 20, 2018

chefkeem, Thank you for being such an authoritative guru on Wizzley, unique site for passionate strategists, serial entrepreneurs and workaholic technologists.

BrendaReevesMar 15, 2013

Thank you Chef.

chefkeemMar 15, 2013

Brenda, your profile is just fine. :)

BrendaReevesMar 15, 2013

This is the first time I've seen this. Now I have to go back and see what I wrote.

chefkeemJan 2, 2012

That's one helluva right-on comment, Jackie! Thanks. :)

bayouladyJDKimballJan 1, 2012

When I read a profile,I don't want to read chiefly about their education and various qualifications. I want to know who they are as a person, away from the keyboard. For example,I'd just as soon trust a mom of four's advice on keeping small children occupied on a road trip than some "expert" with umpteem degrees in child phychology.
I'm a well learned "Nana". I speak doggerish, and I'm a true deep south cook. I didn't study at the arm of a famous chef,but my daddy was a cook in the army,and what he taught me puts me right up there with Paula Deen...(Okay....that is a stretch....scratch that....)So,you can trust my grandmotherisms,doggie tales,and you won't be sorry you tried my recipies.
For me,it's tell me who you are and what's your life all about.Make me want to read ,because I want to see more of your life lessons.

hamshi5433Nov 27, 2011

LOL this gave me a good laugh and so true!
"Gurus belong into ashrams...not profiles." haha

JimmieNov 4, 2011

Yes, yes, a thousand times yes. Please strike guru from your vocabulary when speaking about yourself. And I agree. Whenever someone starts telling me what he is, my radar goes up. If you ARE that, it will be evident and you won't need to say it at all.

emmalarkinsNov 3, 2011

Hmm, this is a hard one. I think keeping it simple and not too flowery is best.

nickuptonNov 2, 2011

I am a passionately unique workaholic guru.

Holistic_HealthNov 2, 2011

I am unique . . . just like everyone else.

MujjenNov 1, 2011

Can't think of anything right now. I have always been very careful not to reveal too much about myself, but have slowly relaxed a bit. First step was to put an avatar that is actually a painting of me! I, too, like to know about the person writing.

marciagOct 31, 2011

Actually I use 'passionate' quite a lot, because it's true. I'm passionate about making jewelry, about spirituality (meditation, etc) so I do write that in the profile. Never thought saying that you're passionate about something looks foolish on the bio. Hm...might have to revise that one then.

Although now that I think about it, maybe it's in a different context between being passionate about some of the topics I write about and being 'passionate about helping others reach their full potential', which does sound spammy and scammy and full of hot air...

chefkeemOct 30, 2011

I guess I'm a bit jaded with regard to the word "passionate". So many spammers and low-quality writers use it to create fake authority. Just like "awesome" (isn't everything awesome, nowadays?), "passionate" has been over-used and therefore has lost some its power. It may be better to list the things we're "interested" in, and then save "passionate" for the top 1, 2, or 3 areas.

ohcarolineJul 27, 2011

I can't think of any other bad words...but I do like to know where a person resides in their bio. It helps me understand who they are when I am reading their articles.
For example: Texas, USA, Canada, UK, Southern France.

mhoppalJul 3, 2011

I like this article, and I like the article that inspired it. I noticed in the comments of the inspiration was "wordsmith." I've always thought that true wordsmiths should be able to craft prettier ways of expressing that they're good with words.

Also, I'm with you on all of these. I think it all boils down to show, not tell. They always teach that in secondary school writing classes, but some people fail to internalize it, it seems, which makes this article absolutely necessary.

chefkeemJun 23, 2011

@NorDac - you can say whatever you want, of course. It's just that people won't react positively to overly self-promotional profiles. We must first earn their trust through our deeds, and then let them label us accordingly. :)

NorDacJun 23, 2011

But what if I really am an authoritively passionate guru and a strategic serial entrepreneur. You mean I should tell everyone about it? :)

tandemonimomJun 20, 2011

Chef, you've ruined things for me. I'm looking for twitterers to follow and every time I see the word "passionate" I just laugh and pass on that one. There are a lot of PASSIONATE people on Twitter! ;-)

Grace Jun 18, 2011

Oops: a little mistake... i wanted to say: I`m a reborn ninja

GraceJun 18, 2011

Thank you, chefkeem - very interesting. ;-) This are the reasons, why my pagewizz- profil is blank: I`m a unique guru, a pizza authority and I want to reach my full potential as internet marketer.... oh, i forgot: i´m a reincarned ninja

;-))

P.S.: Hier steckst du also, wir vermissen dich so langsam bei pagewizz.
LG

GuestJun 16, 2011

wow, I'm glad I didn't mention any of those traits! LOL Good advice...

GonnaFlyJun 13, 2011

Haha. A most interesting and entertaining read!

ajgodinhoJun 10, 2011

Excellent, short, sweet and to the point article which makes so much sense. I totally agree with you in terms of walking the talk. LOL, did I say it was funny too...well done, Chef! :)

vikksimmonsJun 8, 2011

Funny. (No, I mean the page was funny.) Yeah, I'm not keen on anonymous, either. At least be creative. :)

chefkeemJun 7, 2011

Of course the truth, Haunty. What else? :) Doesn't have to be a biography, just a few infos so people can relate. "Anonymous" is boring.

HauntyJun 7, 2011

So what about ppl who are not good at writing profile stuff? What should I write about myself? The truth? That would only put ppl off. Dored.

wryliltJun 6, 2011

I've never actually considered using any of these words. I just go with writer!

hamshi5433Jun 5, 2011

HAHAHAHAHAH...Am so glad you wrote this article..its funny and is actually true! I do not like seeing those stuff either :) Like AJ said, phewww i dont have any of those words on mine too ha :D

"Gurus belong into ashrams...not profiles." this line just made me LOL somuch!

AJJun 2, 2011

Oh thank goodness I never use any oif those 8 words in my profile. And yes, if I refer to "gurus", that is people who I think are full of that white stuff that doves drop after they have cooed "goo roo"

fanfrelucheJun 1, 2011

Love it, and true too. I tend to stay away from people boosting too many superlative about them on their profile page. And Guru makes me run the opposite way.

SnoopyGirl1Jun 1, 2011

Now you need to write a what should appear in your profile page. LOL!

BarbRadMay 31, 2011

Gurus are indeed becoming quite common -- especially on Twitter. I often wonder why all these people so busy wanting to help me get rich don't appear to be very rich themselves. When I see that someone is a marketing "guru," I'm not likely to become a follower. Thanks for a touch of humor.

kajohuMay 30, 2011

I started laughing at your first sentence, and kept on chuckling. I don't have a particularly exciting profile, and could do with editing it again at some point, but luckily I also don't include the "8 words that should never appear...."

WordCustardMay 30, 2011

Oh you had me laughing out loud with this one, Chef. I'm certain I've never dared called myself a guru, no way am I a ninja (LOL don't they wear skin tight black suits and jump around with swords?), and I even shrink from the term 'expert'. A little research is not the same as a lifetime of expertise though in the online world the two seem often to be confused. I do use the P word (passion) in relation to my own interests and will go read why that is a bad thing. Other bad words... I think it all depends on context.

JoyfulPamelaMay 29, 2011

I never know what to write in profiles because I know I am just an ordinary person, but who wants to read that! I'll have to think carefully on how to improve mine over the internet. Thanks for your advice!

KathyMcGrawMay 29, 2011

I would say the religious affiliation, unless of course someone is writing for this particular group. If I am reading about Best Party Ideas....I don't need to know what religion someone is to make a cupcake.

flipflopnanaMay 29, 2011

I enjoyed the way in which you presented these what not to do tips. Now to go and write my own profile.Thanks Chef!

dustytoesMay 29, 2011

I hate writing my profile and it does include the word "passion" as in "for seashells" so I guess that would be okay. I'll probably have it changed soon anyway :)

debnetMay 29, 2011

I'd never use any of those words in my profile. I do admit though, I never know what to write about myself and even then I'll probably change the original entry several times over the course of of a year LOL!

RichLeighMay 29, 2011

Really enjoyed the page!

chefkeemMay 28, 2011

Susan - passion for family is ok, of course. I just find "passion for....(a long sentence about helping others achieve success)" a bit phony. :)

Susan52May 28, 2011

I couldn't get by without using the "P" word on my bio article (passionate for my family - can't help it!) but elsewhere I will definitely follow your sage advice!

chefkeemMay 28, 2011

Funny, Joan - you ARE a guru...of positive living by example.
It's wonderful to see you here on Wizzley. :)

petuniaMay 27, 2011

Oh I can think of a few, too - and I dare not mention them in public! But sometimes I do wonder about profiles! lol Delightful and informative page, Chef! Especially as I am working on my profile here at Wizzley -- and now I know not to use the word guru or unique. Guess I will stick with my Grandma mode!

mbgphotoMay 27, 2011

I enjoyed this article...you certainly have some very good points!

tandemonimomMay 26, 2011

I can think of a few, but I can't type them in a family-friendly forum. ;-)

chefkeemMay 25, 2011

Christine - everyone who knows you and your work, knows that you don't need any hype. You're one of the best. :)

mulberryMay 25, 2011

No problem there. "Passion" has ruffled my skin a bit for a number of years. Just too melodramatic for me but I'm a bit "understated" too often.
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