Should You Categorize by Design or Product on Zazzle?
I haven't been on my wizzley blog in such a long time, but plan on getting back to it soon. I've been so busy! BabRad, I think what I've found is that certain products are better in a category on their own, like skateboards. Lately, I've also opened new stores for specific products. One is called The Heart of Home Shop where I've put the pillows, napkins, placemats, canvas prints, and posters. My other store is the Under Cover Gadget Shop where I have my messenger bags, water bottles, and mobile skins/cases. I'm about to open one specific to pets Happy Trails to You Pets. What I've discovered is that overall it is better, at least for me, to categorize by design but I need to make separate categories for more unique products. I will write soon about another neat thing I discovered to give my products more visibility while experimenting with the new stores concept. My sales have definitely increased gradually on a monthly basis, so I think I'm on to something.
Trish, May 31, 2012