To date, Haba's blocks and bricks are still one of their most popular products today. For years, their quality craftsmanship has assured parents that their toys are safe for children, especially babies, and this in part is what makes them such a trusted brand.
Over time, the company expanded their creations from baby toys, teethers, and blocks to more complex toys, though their trademark is still their more basic creations. Most of their products are naturally germ-resistant, perfect for babies to put in their mouths, as well as being non-toxic due to their use of water-based paint.
This is what makes them safe for long-term use, clearly designed with baby’s welfare in mind, and another aspect of what drives their continued popularity.