Reported in the Science Daily journal, Americans spend an enormous seventy billion dollars on dental care every year.
If you consider the entire world, over 73% of the people int he world have cavities at varying degrees according to Chilean scientist Diario Financiero.
In 2005 research into how to lower those numbers and to eliminate the infamous cavity problem began by the two aforementioned scientists Jose Cordova and Erich Astudillo (image to the left, couldn't find an image of Jose).
Although the discovery is very exciting and will put the fear of God into dentists everywhere, initial investment interests were almost completely absent.
Companies didn't want to put money into the research and development of the product but once it was shown to work well and the potential illustrated with real numbers, they found several parties overseas were interested in investing in the product or purchasing the patent outright.
When the product goes to market will depend on funding and trials but they are confident this will be successful and on the shelves in products such as Colgate and Proctor and Gamble products. They are also looking into candy manufacturers like Hershey's!
Cordova and Astudillo's discovery isn't new (targeting Streptococcus Mutans or S-Mutant for short) they are the first to push it out there in a big way. Let's hope things go without a hitch- I know I'll be purchasing these products! For now, NovaMin products by Synsodyne and a few other companies licensed to put NovaMin in their toothpaste, will help repair the damage, hopefully soon there will be no damage to fix!