First of all some background about Wenlock, who is this odd-looking little fellow and why is he called Wenlock?
Wenlock is one of the mascots for the London 2012 Olympics (Mandeville is the mascot for the London 2012 Paralympics.)
Wenlock is named after the English village of Much Wenlock in Shropshire. Why? Because Much Wenlock was the location of the Wenlock Olympian Society Annual Games, a predecessor to the Olympic Games we know today.
And how did Wenlock get his looks? He was created as part of the preparations for the London Olympics and is apparently based on a drop of steel.