Here we are, all separate and all with a shared interest, and we all connect via Jagex.
Jagex is the hub of our social network in a practical sense.
Jagex operates the rules by which we share and connect.
If there are any problems with the community they will originate from the hub.
One of the main concerns seems to be that players are too negative.
So let's look at the process.
What happens when players are negative?
Jagex punishes them. Jagex rewards them. Confusing.
The worst thing you can do to anyone is ignore them, that's punishment. Sent to Cambridge it's called, sorry, sent to Coventry I meant.
People would rather be punished than be ignored. So by punishing people you reward them, if there are no positive rewards available. The upshot is you get rewarded for spamming forums and other similar behaviours. Whereas good posts get ignored forever, or maybe it only feels like it.
Let's look at the other side of the coin?
What happens when players are positive?
Jagex ignores them.
A happy player is a customer that Jagex can ignore and lets them spend more resources on unhappy players.
Let's look at one type of reward. Attention. Someone paying attention to you is a reward. Unless it's the government, you never want any government paying attention to you.
But Jagex isn't as bad as a government. So players like getting attention. Silly little things, like being first to post on a JMod thread. People celebrate this.
Which shows how deprived players are of attention. And how Jagex might benefit by more positive rewards for the community.
There is one example that Jagex might think is a positive reward but is actually a negative, and that's the whole Volunteer Moderator system. Where your reward for obeying the rules is to become a police officer, bound to police the rules. With a free baton to hit other players with.
I find that a negative thing. Others may love it. But that's the community for you these days, full of crazies.