So, you want to build a freelance internet marketing business?

by chefkeem

Building a freelance internet marketing business is not all that complicated, if you are an experienced blogger and online writer. Here are some essential tips for you.

How to design an internet marketing campaign for small businesses

Work from home and make good money

Yes, you can make good money with your own freelance internet marketing business. What most e-course sellers don't mention, however, is the sheer boat load of work required to get you there. They offer shortcuts and ninja methods and automated services, but without knowing just what gets cut short, and what can be're often left as confused as before.

I had spent almost 3 years of learning as much as I could about article writing, blogging, website design, and social media stuff, before I ventured out as a full-time freelance online consultant.

freelance marketingBefore that, I've had some Squidoo royalties coming in, a few Amazon commissions, a little bit of money from Share-a-Sale...but today I'm charging my clients anywhere from $500 and up per month for my online marketing campaigns. I can pick and choose, and take on as many clients as I want.

I love what I do, and they love what I do for them.

In the following sections, I'll share with you the basic elements of my marketing business. These are somewhat advanced tips for people who know how to use Wordpress, simple HTML, and the principles of SEO. Without this knowledge you will find it very difficult to create effective online campaigns in this competitive and ever-changing line of work.

The basic steps of marketing a small business on the web

Our example business is a specialty bakery called "Appelstrudel Annie"
  • Keyword Research. Before you register a domain name, conduct sufficient research on the best keywords and keyphrases relating to your business. You may find that has been taken. Try the .net version. Or, add a location, i.e. Or, if Annie has already made a name for herself, go with
  • Find other related keywords with plenty searches and little or weak competition, and reserve those for your category titles. Examples: applestrudel delivery, gift strudels, cheese strudels (if they make them, too), buy applestrudels online, etc.
  • The goal is to capture the best 5 or 6 keyphrases and organize them as primary keyword (domain name) and blog categories.
  • Website. Use Wordpress. If you are not familiar with the ins and outs on this platform, learn them. It's worth it in the long run. To register your domain name and set up a hosting account, consult with Anne Corcino ("nightowl" on Her website is: Her customer service is spectacular.
  • Facebook Fan Page. Build one for "Applestrudel Annie" and start gathering "Likes" and comments. Share lots of good stuff about other people and related businesses. About every 5th or 6th status update, write about your client's affairs.
  • Twitter. Same thing here. Be generous with praise and retweets, and don't tweet your own stuff too often. Reply to comments and say thank you to people who retweet your updates.
  • YouTube. Set up a channel for Applestrudel Annie and create a few nice videos about the business.
  • Animoto. (Oh, boy - it's my affiliate link.) Animoto is priceless. All you need is a few good pictures, and you can create stunning videos within minutes. Post these to your YouTube channel and on your website. It's a fabulous tool, and it looks very attractive to your visitors. A pro-account for up tp 10-minutes-long videos is only $30/year. I get $12 if you sign up through my link, up there. Thanks! :) Then, become an affiliate yourself. This is a concept worth spreading. Try Animoto for free and make 30-second clips.
  • Wizzley. Write several articles about various aspects of your client's company. Link back to the website, of course. Do the same on Squidoo, Hubpages, Ezine, and similar sites.
  • Social Bookmarking. Submit your best stuff to stumbleupon, digg, reddit, etc. Don't overdo it, though. Share nothing but value.

The best Social Media Trainingsprogram at a ridiculously low price has been developed by our own Wizzley Ron Passfield and can be found right here: Squidooroo Social Media Training

Animoto video for one of my online marketing campaigns

Online marketing for small businesses and individuals

A few of my clients' links...

Shady Hollow Austin Real Estate

Musical Workshop with Dr. Michael Kunze

Musical Workshop on YouTube

Musical Workshop on facebook

Michael Kunze on Twitter

Personal branding blog for a master baker

Wizzley AJ is a master teacher of keyword research

Keyword Research is an essential part of Search Engine Optimization, which needs to be done BEFORE you grab a URL for articles, blogs and webpages.
A step by step guide on how to use the Free Google keyword Research Tool
Once you have researched your keywords, where do you use them?

Wizzley pages with excellent info for online marketing campaigns

Creating quality backlinks are vital to driving traffic to your webpage by driving your website up in the SERPS.
Creating a website used to be difficult, but with Wordpress and a little bit of education it is much easier. Here are some tips to get you started.
Keywords and keyphrases are very important terms for every online author. Find out about what they are, how to use them, and why we need them.
Writing quality articles that reach and engage your audience is not hard at all. It's actually very easy if you follow this list of basic do's and don'ts.

Internet marketing planner for advanced users

Fantastic mind map!

online marketing planner


Ian Lurie of Conversation Marketing---a fabulous marketing blog if I've ever seen one (subscribe!), offers this internet marketing planner for a free download...HERE!

The hands-down best keyword research tool on the market

I've used it for 2 years and can't live without it!

Watch out - another pesky little affiliate link o' mine!

However, this is a must-have tool for every online marketer. Most of you might have heard about it but were reluctant to spend $97 for "something you can have for free on the web". Wrong.

Sure, you can spend hours of keyword and competition research without having to invest a penny...if your time isn't worth anything, that is. This tool does the work in minutes and pays for itself within a few days. Check it out for free and then buy and use it: Market Samurai

Updated: 05/23/2011, chefkeem
Thank you! Would you like to post a comment now?

Hey, I hope you got something out of my tips for freelance online marketing. Let me know if you have any questions.

Sheri_Oz on 05/26/2014

I just discovered this article. I love the mind map download. You have organized everything here so clearly and this is important to me as I continue to learn and develop my skills (in baby steps, for sure).

msanglikar on 12/13/2012

Very useful tips. I will surely try them for my business. Thanks a lot for sharing the tips.

FinancialTips4U on 11/13/2011

Thanks for the tips!

Sabeen on 10/24/2011

Excellent writeup on freelance internet marketing business. Internet marketing has become very effective tool to market your services. Your advices are very sensible and organized.

sheilamarie on 10/01/2011

Thank you, Chef. You are very generous with your advice.

pajs64 on 09/28/2011

I appreciate your tips, especially ones about IM Planner. It gets overwhelming with many sites and supporting blogs

Ralpapajan on 09/14/2011

Thanks Chef! I am currently writing an article about my own endeavours on Wizzley. You are one of the inspirations who helped me, TYVM.

mivvy on 07/23/2011

very interesting to read even though I don't want to set up my own business

bizilady on 07/18/2011

Good information for someone like me who is struggling to understand SEO.
I am going to come back to these articles for more help

Guest on 06/15/2011

I'm learning so much! Thanks for the info.

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