On Pinterest, awe-inspiring images take precedence over its source. An amazing picture may be easily divorced from the webpage that originally supplied it.
That's why the options tab - at the foot of the left-hand column of any Wizzley page in edit mode - includes a tick box empowering authors to prohibit the pinning of their article. It safeguards personal pictures, or those used with permission, from being shared without attribution nor even a link back to the source.
Wizzley has this ticked to allow Pinterest by default. Unless you have very good reasons to turn it off, the benefit in heightened traffic far outweighs the potential for abuse.
Rich Pins represent this issue tackled from the other side of the equation. This is Pinterest itself attempting to regulate repinning on its site, welding together picture and source, so that any Rich Pinned image will always lead back to the place from where it was originally lifted.
This will only work for those people sharing from sites for which they have had Rich Pins approved. But that doesn't greatly matter.
It puts one version out there, which has all the information intact. Moreover that one will feature in the 'already pinned to' section, whenever anyone passes on a matching picture. This is generally a great avenue of discovery for anyone embarking on a browsing quest through Pinterest.
For anyone pinning something that caught their eye, it's a fair assumption that they're interested in the subject matter. Their gaze is much more likely to fall now upon a pin that offers more than merely reproducing the image already seen. Your version, with its source and words attached, will be just that, hence the probability is high that it will become the most popular iteration doing the rounds on Pinterest.
In addition, the Rich Pins embed preview words beneath the picture, contextualizing and/or offering a taster of the article lying behind it.
They will be repinned by individuals with some regard for the topic, who tend to be followed by others who share their enthusiasm, maybe even forming communities devoted to it. These are people predisposed to having their attention drawn by the subject in hand, and now the blarb makes it clear the picture isn't all there is to explore.
It even concludes with a call to action - Read this on wizzley.com.
For all of these reasons - fixed linking, potential to create the popular pin, taster words, added inducement to already interested parties - Rich Pins are likely to boost your Pinterest traffic in ever greater numbers. You'd better get it all set up then!