The Ok to Wake! Owl was the winner of Creative Child magazine's Creative Toy Award in 2010.
It came top in the category of Preferred Choice, which demonstrates just how many parents loved what it did.
A rather cute owl, it looks like any other cuddly toy. The plush material is perfect for being hugged close, a lovely, little friend for your baby at bedtime.
But that is only the beginning of its charms.
There is a button in its belly for your toddler to press.This is the key to all current sleeping news in the home.
If it's all still too early to get up and play, then the wise, old owl knows it. A lullaby will accompany the advice to go back to sleep. But if it's good to go, then owl will tell your little one, "It's ok to wake now!" Happy music will provide the soundtrack to your toddler leaping from beneath the covers!
Then there's the glowing face - a nice, big owl face, impossible to miss! Ordinarily, it's white for day-time playing and dragging about on quests. But as darkness falls, the owl has a soft, yellow glow. It's a comforting night-light to scare away nightmares and illuminate a friendly face.
But most excitingly of all is when it turns green. No hulk here! Green means go! Even without pressing the tummy to hear the message, your toddler will know that a green face is only there, when it's ok to leave their bed.
Incidentally, the timer is hidden deep inside. Parents can program it for whichever times fit the family routine; and there's a nap-time function, which won't interfere with the regular bedtime settings.