The downside being that this format is annoying as heck. Half of the time, you can't even see an introductory line to know where the thing has even started. You just have to randomly click things until you find the next page.
Which is fabulous for the author/website and their bounce-rate, but not so much for the reader.
I decided I wasn't going to do that. Even if Wizzley had let me, I wouldn't do that. Instead my serial pieces would ALL be extensive in their own right. Each one of them would be the equivalent of one normal sized chapter. (In the event, they generally turned out to be much bigger than that.)
So what did I discover? Yes! Readers did tend to get into the stories on offer, then click onto the next chapter. Bounce rate was thus reduced.
But better still, this kind of thing forced me to explore a subject in much more depth than I may have done otherwise. Writing platforms all over the net have people visiting a subject in the usual cursory manner, repeating the same (albeit interesting) facts over and over again. I dug further. I found more. It led to some truly unique content, which may only be found on Wizzley.
That could only be good for my own portfolio, and for the website as a whole.
However, if I'm going that deeply into a subject, then why not turn it into an eBook? That was the nagging doubt throughout. In fact, the Maelgwn Gwynedd articles turned out to be fascinating enough to prompt me into considering expanding even further.
It's a con wavering on the edge of becoming a pro, insofar as it allows you to delve into a subject deeply enough to discover whether you could go further still.
A second downside being that I was rather trapped into completing a series. On the whole, this was fine, as I was interested in the topics. But I could see how horrible that would be if I'd started big on a topic which turned out not to be so interesting.
I guess that I still will occasionally include a series on Wizzley, but not as a matter of course. Bounce rate can be reduced just as easily by writing relevant articles, and linking them from the sidebar or within the article itself.