Digital Product eCovers
When you advertize a Digital product (eBook, Report, eCourse, Webinar, VIdeo course, audio course and so one) you need to create some elements for the launch of the product:
1) squeeze page
2) sale page
3) thank you page
4) OTO (one time offer)
for all those elements you new some graphics of your product.
For driving Traffic to the squeeze page of your product usually you create a Blog and/or an on-line store, in which you keep the conversation alive with your potential-customers, provide details, announce changes, new versions, related products and so on... so you also need graphics. This is why I start with min 3 different eCovers in my packages... usually you need more...
The process of selling on-line a Digital Product is different then selling physical goods, and requested visual elements in this process.
Michey, Sep 23, 2011